Mobile energy storage can be divided into three categories according to consumption scenarios: general energy storage/portable

 energy storage, RV energy storage, and home energy storage. In recent years, portable energy storage has developed rapidly.

The global market size of portable energy storage is expected to reach 88.2 billion yuan in 2026. With the increase in the capacity

 of portable energy storage devices, the overall market size will also continue to rise, according to the China Chemical and Physical

 Power Industry Association, the CAGR is expected to be 57% in 20-26, the global market size is expected to reach 88.2 billion

 yuan in 2026, and the total output value of the Chinese market will exceed 70 billion yuan

Global Portable Energy Storage Market Size (Unit: RMB 100 million)

Portable energy storage is a small energy storage device with a built-in lithium-ion battery, which can provide a power supply system

 with stable AC/DC voltage output, and has the characteristics of large capacity, high power, safety and portability

Applicable scenarios

1）Outdoor activities, power supply for mobile phones and computers, etc., to meet the diversified and convenient needs of outdoor trave

2）In the case of earthquake and tsunami-prone areas, it can form a small power generation system with solar panels to meet the 

electricity needs of the victims。

Source: Huabao New Energy Prospectus

classify

Portable energy storage products are currently roughly divided into two categories according to the amount of electricity 

charged:

1) The power is 0.5-1kWh, the product structure and system are relatively simple, the internal structure is basically the same as

 that of the power bank, and it is developing in the direction of miniaturization, lightness and fashion;

2) Portable energy storage devices with a power of more than 1.5kWh mainly make up for the gap between diesel generators

 and power banks. At the same time, the larger the charge of energy storage equipment, the more difficult it is to integrate the

 system. Products with a power of more than 2kWh require certain technical thresholds in PCS, cells, power modules, etc., and 

have higher safety requirements. With the increase of users' electrical equipment, the power requirements for portable energy

 storage devices are gradually increasing

General energy storage (portable energy storage) product form

Market: Mainly outdoor applications

Portable energy storage, global shipments are growing rapidly, according to the data of China Chemical and Physical Power 

Association, the CAGR is expected to be 57% in 20-26 years; According to different needs, it is divided into three categories:

1) Outdoor activities, which are expected to account for 44% in 26 years

(1) The outdoor leisure market is expected to account for 80% of the outdoor activities market, including long-distance self-driving,

mountain camping bases, off-road adventures, photography and fishing, etc., and the main markets are Europe and the United 

States; With the rapid growth of China's outdoor customer base, the Chinese market has great development potential;

(2) The outdoor operation market is expected to account for 20% of the outdoor activity market, including outdoor aerial work.

2) Emergency preparedness, which is expected to account for 37% in 26 years, including flood rescue, mobile medical and epidemic

 prevention, etc., and the main market is Japan.

3) Other markets, which are expected to account for 19% in 26 years, are vehicle charging, DIY, and electricity consumption in 

areas where there is a shortage of electricity

Source: China Chemical and Physical Power Industry Association, Zheshang Securities Research Institute

Online sales are the mainstay

Channels: Mainly online sales, referring to the sales of Huabao New Energy, online accounts for 87%, of which Amazon is the

 leading (21 years of revenue accounted for 52%), independent stations are important supplements, accounting for 15% of revenue

The value chain focuses on the brand side, also referring to Huabao New Energy, with a gross profit margin of about 50% for

 portable energy storage products and about 40% for solar panels

Portable energy storage sales channel chart

List of sales platforms by region

The products are mainly small capacity, and medium and large are gradually improved

Consumer: In recent years, the cost and technology have gradually made breakthroughs, and the price of large-capacity products has gradually adapted to the consumer side (suitable for more scenarios & to meet more outdoor electricity needs), and the proportion has increased rapidly. For brands, higher capacity, higher product unit price, and greater gross profit margin

Comparison chart of typical capacity usage scenarios

Technical & Production Analysis

Core Requirement 1: Low Cost & Safety; According to BNEF data, the current average cost of lithium battery packs is expected 

to have been reduced to $132/kWh in 21 years;

Core technology 2: safety & energy balance & independent collocation selection (among which independent collocation, (1)

enables consumers to have the possibility of on-demand choice; (2) Bring the possibility of more product heterogeneity

）

History & Strategy of Leading Enterprises

Historical summary of the head = industry history from power bank to portable energy storage, from OEM to brand, from portable energy storage to home energy storage