The policy is rising, and the industry is facing explosive growth.

In 2025, the white goods industry will usher in a once-in-a-decade policy dividend - the national "trade-in" subsidy will continue 

to increase, and the industry will continue to rise with the recovery of overseas demand. According to the data, the scale of the 

domestic white electricity market in 2024 alone has exceeded 722 billion yuan, a year-on-year increase of 4.2%, and more than 

60% of the world's production capacity is concentrated in China. In the face of this round of opportunities, can the three giants 

of Gree, Midea and Haier take advantage of the situation to break through? This article will deeply analyze industry trends and 

core competitiveness of enterprises, and reveal the investment logic.

First, the release of policy dividends, the industry welcomes the golden development period

Domestic demand boost: Swap in to activate the stock market

In 2024, the Ministry of Commerce and 14 other departments will jointly launch the "old for new" policy, with the goal of increasing

 the recycling of waste household appliances by 30% by 2027, directly driving the demand for replacement. According to the

calculations of China Securities Construction Investment, the policy overdraft effect is only in the middle and high single digits,

 and there is still a large space for demand in 2025, and categories such as air conditioners and refrigerators will benefit significantly

Resilience of external demand: Overseas layout hedges tariff risks

Despite the tariff pressure in the European and American markets, Chinese white power companies have strengthened their ability

 to resist risks through strategies such as overseas factory construction and technology export. In 2024, Midea's overseas revenue

 will account for more than 40%, and Haier Smart Home will achieve double-digit growth in the European and American markets,

 confirming the global competitiveness of "Made in China".

Technology upgrading: intelligent and green two-wheel drive

The Internet of Things and AI technology are deeply integrated into product design, and energy conservation and environmental 

protection have become the core selling points. The energy-saving efficiency of the "optical air storage" system developed by Gree

 Electric Appliances has increased by 40%, and the penetration rate of Midea Group's smart home appliances has exceeded 50%,

 building a moat with technical barriers