First, the development status of the industry

1. Origin and development of the industry

The small household appliance industry originated in the 80s of the 20th century, with the rapid development of our country's 

economy and the continuous improvement of residents' living standards, small household appliances have gradually become an

 indispensable part of family life. From the original rice cookers, electric fans and other traditional kitchen appliances, household

 appliances, to today's intelligent sweeping robots, air purifiers and other new products, the types and functions of small

 household appliances have been continuously enriched and improved.

2. Market size and growth trends

In recent years, the scale of the small household appliance market has continued to expand, becoming one of the fastest-growing sectors in the home appliance industry. In 2025, the scale of China's small household appliances market is expected to exceed 600 billion yuan, with a five-year compound growth rate of 9.3%. This growth is due to the improvement of consumers' living standards and the increasing pursuit of quality of life.

3. Market penetration and stock substitution space

Although the market size of small household appliances continues to expand, the penetration rate of small household appliances

 in Chinese households is still relatively low. According to statistics, the penetration rate of small household appliances in China is 

only 0.38 units/household, far lower than Japan's 1.2 units/household. This means that China's small household appliance market 

still has a huge space for stock substitution. With the improvement of consumers' awareness of small household appliances and

 the enhancement of purchasing power, this space is expected to be gradually released.

4. Product innovation and category differentiation

In terms of product innovation, small household appliance enterprises have continuously increased R&D investment and launched

 a series of new products with the characteristics of intelligence, energy saving, and health. For example, the emergence of

 intelligent sweeping robots, air purifiers and other products not only meets consumers' needs for convenient life, but also

 improves the quality of family life. At the same time, the category of small household appliances also shows a trend of 

differentiation. The growth rate of traditional kitchen appliances such as rice cookers and induction cookers has slowed down, 

while health products such as air fryers, water purifiers and Western-style small household appliances such as coffee machines and 

bread machines have maintained rapid growth.

According to the "2025-2030 China Small Household Appliance Industry Competition Analysis and Development Prospect Forecast

 Report" released by the China Research Institute of Puhua Industry Research Institute, it shows:

2. Analysis of future prospects

1. Trends

In the future, the small household appliance market will develop in the direction of intelligence, health, personalization and green

 environmental protection. In terms of intelligence, with the continuous development of technologies such as the Internet of 

Things and artificial intelligence, small household appliances will achieve more intelligent and humanized functions. For example,

 smart refrigerators can monitor the freshness of stored food and recommend recipes; The smart thermostat can automatically

 adjust the indoor temperature according to the user's living habits and weather forecast. In terms of health, consumers' pursuit of 

a healthy life will promote the development of healthy small household appliances. Products such as air purifiers and water

purifiers will be favored by more consumers. In terms of personalization, small household appliance companies will launch 

customized products according to the needs of different consumers to meet the diversified needs of the market. In terms of green

 environmental protection, with the increase of national support for energy conservation and emission reduction policies, green

 and environmentally friendly small household appliances will receive more consumer attention.

2. Enablers

The factors driving the future development of the small household appliances market mainly include consumption upgrades, the 

application of emerging technologies, and the enhancement of environmental awareness. In terms of consumption upgrading, with

 the improvement of residents' income level and the change of consumption concepts, consumers' demand for small household

 appliances is no longer limited to basic functions, but pays more attention to the intelligent, personalized and healthy and 

environmental protection characteristics of products. In terms of the application of emerging technologies, the continuous

 development of technologies such as the Internet of Things and artificial intelligence has brought more intelligent functions and

 humanized user experience to small household appliances. In terms of increasing environmental awareness, with the 

intensification of global climate change and the increasing problem of environmental pollution, consumers' demand for green 

products is increasing. This will prompt small household appliance enterprises to pay more attention to the application of 

environmentally friendly materials and the innovation of energy-saving and emission reduction technologies in the process of 

product development and production.

3. The latest news and facts

1. The national subsidy policy continues

In 2025, the national subsidy policy for household appliances will continue to be implemented, and new categories of small

 household appliances such as rice cookers, microwave ovens, and water purifiers will be added. The implementation of this policy

 will effectively drive the sales growth of the small household appliances market, especially the demand for high-end household

 appliances and smart home appliances.

2. Trade-in subsidy policy

The trade-in subsidy policy for home appliances is also continuing to promote market sales growth. This policy not only promotes

 the upgrading of household appliances, but also improves consumers' purchase willingness and purchasing power. Especially in 

the field of high-end home appliances and smart home appliances, the implementation effect of the trade-in subsidy policy is 

particularly significant.

3. Rapid growth in segments

In terms of segments, small household appliances such as clean appliances have achieved rapid growth with innovative functions

 and demand for consumption upgrades. For example, the emergence of intelligent sweeping robots, floor scrubbers and other

 products not only improves the efficiency and quality of household cleaning, but also meets consumers' needs for convenient 

life. The rapid growth of these products has brought new growth points to the small household appliance market.

IV. Conclusions

As an important part of the home appliance market, the small household appliance industry is ushering in opportunities for rapid 

development. With the upgrading of consumption, the application of emerging technologies and the enhancement of

 environmental awareness, the small household appliances market will develop in the direction of intelligence, health

 personalization and green environmental protection